I am a business builder, creative strategist, and operational leader with over 15 years launching brands, designing customer experiences, and transforming ideas into thriving businesses.
My career combines cognitive neuroscience, fitness, wellness, operational leadership, project management, and business development — bridging human performance, operational systems, customer experience, and business innovation.
Today I lead as owner/operator of FitClub Waimea and Big Island Creatives while consulting on hospitality, wellness, and experience-driven concepts throughout Hawaiʻi.
Education
University of California, San Diego
B.A. Cognitive Neuroscience
Focused on human behavior, cognition, neuroplasticity, performance, and the science of how people think, learn, and adapt.
Professional Certifications
- Project Management SpecialistProject planning, implementation, team coordination, and operational execution.
- Certified Personal TrainerEvidence-based strength, conditioning, functional fitness, and exercise program design.
- Functional Mobility SpecialistMovement assessment, mobility restoration, injury prevention, and performance enhancement.
- NeuroFit ProfessionalApplied neuroscience, cognitive performance, reaction training, and neuroplasticity-based methodologies.
- Health CoachBehavior change, wellness optimization, lifestyle interventions, and long-term health outcomes.
- Stick Mobility CoachIntegrated mobility, strength, stability, and movement training systems.
Areas of Specialized Expertise
- Business Development & Launch StrategyLaunching businesses from concept to operation through strategic planning, operational systems, customer experience design, and scalable growth models.
- Hospitality & Guest Experience InnovationWellness activations, hospitality concepts, lifestyle programming, and guest-centered experiences that drive engagement and new revenue.
- Wellness, Fitness & LongevityStrength training, bone density, mobility systems, recovery tech, healthy aging, and performance-based wellness programming.
- Neuroscience & Human PerformanceCognitive training, neuroplasticity, reaction-based training, sensory-motor integration, balance, and brain-body performance systems.
- Operations & Project LeadershipVendor management, renovation coordination, SOP development, CRM implementation, team training, and workflow design.
- Creative Direction & Brand DevelopmentWebsite development, marketing strategy, content creation, storytelling, visual branding, and business positioning.
Philosophy
I combine science, strategy, and creativity to build businesses, experiences, and systems that improve how people move, perform, connect, and thrive.